Koncept
Koncept is an art collective operating online as well as in real life. The branding needed to be bold, impactful with preferably a play on the letter ‘K’, which is used as a play on the word ‘concept’.
The main logo symbol features an abstract visualization of the letter ‘K’ utilizing a hard geometric composition. The graphic is completely composed of 90 and 45 degree angels.
The palette and overall styling is vibrant, artsy and progressive. Enjoyed by art-lovers and artists alike, the image of the platform brings joy and sparks the motivation to play and make art together.