Soko Sportswear
Soko Sportswear wants to disrupt the athletic clothing realm. Starting with the brand identity, we chose the almighty hare as a symbol for Soko’s brand identity, combined with a simplistic geometric styling.
The logo design features an abstract visualization of a hare; relatively speaking one of the fastest and most athletic animals on the planet.
The bright red and black color palette brings out a passionate but subdued character that fits the brand perfectly.
