Letsdate
Letsdate is a simple new platform to connect potential romantic partners. The preferred branding strategy was to display some kind of romantic partnership in the main logo to instantly communicate what the platform is about, in addition to the clear and concise brand name.
The logo design features a man and woman romantically looking at each other, displayed in a highly abstract manner in a geometric composition. The graphic as a whole has the appearance of a flower, creating an additional subtle romantic reference.
The bright red color palette conveys a passionate look and feel. The palette includes a softer pink and purple to create a more calm and professional contrast.