Good Edi
Good Edi is trying to save the planet one disposable coffee cup at a time. The Good Edi cup is completely edible to enjoy right after your hard earned cup of Joe. The brand identity is designed to convey a sense of playfulness but seriousness at the same time.
The main logo design features a semi-organically shaped disposable coffee cup with a bite taken out of it. The graphic instantly conveys what the product is about and the playful composition increases the brand recognition value of the logo.
The light and colorful palette conveys a good and appetizing feeling that will stand the test of time.